kmdanz (1) Kate Moss by Glen Luchford, 1994

Only with the greatest reluctance, it seems, would Prada ever describe herself as pleased. “I’m always thinking about the next thing,” she says, her mouth turning down. “So I don’t enjoy anything.” But it’s so generous, her city of a gallery, with its square, its library, its cinema (visitors will be able to spend the day there for €10). She shrugs. “Well, I don’t feel generous. The result is maybe generous, but I didn’t start with that. I started with an idea, which was to do something that I think is important and relevant. I wanted to make culture attractive to the young [so that they would see] that it is necessary to your life. My intuition – and after many years, I realise that my main quality is intuition – was that it would be good to have a place where people could live with ideas.” Culture, she insists, must come to be perceived not as an extra, as a form of “decoration”, but as deeply useful. In what way useful? “It can answer political and even existential questions.

– From Rachel’s Cooke’s fantastic interview with Miuccia Prada

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s