kmdanz (1) Kate Moss by Glen Luchford, 1994

Only with the greatest reluctance, it seems, would Prada ever describe herself as pleased. “I’m always thinking about the next thing,” she says, her mouth turning down. “So I don’t enjoy anything.” But it’s so generous, her city of a gallery, with its square, its library, its cinema (visitors will be able to spend the day there for €10). She shrugs. “Well, I don’t feel generous. The result is maybe generous, but I didn’t start with that. I started with an idea, which was to do something that I think is important and relevant. I wanted to make culture attractive to the young [so that they would see] that it is necessary to your life. My intuition – and after many years, I realise that my main quality is intuition – was that it would be good to have a place where people could live with ideas.” Culture, she insists, must come to be perceived not as an extra, as a form of “decoration”, but as deeply useful. In what way useful? “It can answer political and even existential questions.

– From Rachel’s Cooke’s fantastic interview with Miuccia Prada


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